Thursday 18 February 2010

High concept film

Pirates of the Carribean

Pirates of the Caribbean is a multi-million franchise films and a series of adventure directed by Gore Verbinski. It is based on Walt Disney theme park ride of the same name, as it was very popular in the early 1950s as a walk-through wax museum at Disneyland. Therefore it could even attract people in the early 1950s who liked the wax museum and the range of audience is very wide. It had grossed over $2.79 billion worldwide and it was amazing for the audience since the first day. In 2003, the first release of pirates of the Caribbean: the curse of black pearl had an unexpected success. People had expected to watch it as the advertising campaign had been putting huge amount of money to attract the audience. Some fans of pirates of the Caribbean helped to bring people’s notice on the film and they printed the posters on T-shirts to show their passion, even some people dressed like the main character in the film, the Captain Jack Sparrow. In 2007, the second release of Dead man’s chest again gained a high review although some of the audience said that it becomes boring. However, the majority of people, especially the age between 15 to 25 could be so much into the stars and the Disney storyline.
This high concept film is identified as pirates of the Caribbean had an extremely successful saturation campaign advertising which designs to make people see the film and make money for the institution. Johnny Depp, who is the main character in the film, is absolutely a bankable movie star as many people would go to see Johnny Depp in the film instead of watching the film. Some audience perhaps are not interested in the storyline or advertising campaign and they are more focused on watching what their film stars looks like in the film. It is also a classical 3 part storyline with a beginning, middle and end.
In conclusion, pirates of the Caribbean is one of a very high concept film which I like the most. In 2011, the fourth release is going to come out and it would attract so many people to come to support.

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